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He shares how these highly ambitious tech guys set priorities and made difficult choices while sticking to the plan, always keeping in mind the big picture. Doerr is a venture capitalist who worked alongside Google's founders in 1999 in developing a viable business plan for the young company. What It's About: Achieving Objectives and Key Results (OKRs) through good ideas with great execution. Who Should Read It: Those interested in business and entrepreneurship. Best Books – 3. Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs The book teaches you how to be more successful when asking for favors, as well as how to tell when an initial “no” answer can still be turned around. He committed such foolishly brave acts as asking a flight attendant to use the loudspeaker on a plane and requesting a sales lesson from a car salesman. But instead of curling up in a shell, he decided to be bold. The author himself repeatedly faced rejection in the world of entrepreneurs. What It's About: Overcoming one's fear of rejection and taking more chances. Who Should Read It: Those interested in business, psychology, and personal development. A good choice for both you and the people you lead or work with. The authors name four attributes – pride, insight, elevation, and connection – that turn certain moments into memorable (and potentially life-changing) experiences. What It's About: How to create moments in life that are truly extraordinary.
Who Should Read It: Those who enjoy learning about science and psychology. Click Here To Watch The Video on YouTube – 25 Book Titles Antonio Recommends Best Books – 1. The Power of Moments: Why Certain Experiences Have Extraordinary Impact
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